Cinco de Mayo is certainly another excuse to party and for companies to sell stuff, but the moral is there for some people. America is a place where there are thousands of different cultures, Mexian heritiage just happened a to be one of the big ones, for buisness owners it's seen as an opertunity, for people who lived, died, experienced, etc it has meaning to, and I'm sure those people take offense to the buisness owners who are selling things for what they believe is an important holiday.
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